Everyone Wins With Pay Per Head
Joining a pay-per-head (PPH) service as a new bookie is a win-win situation for everyone.
Let’s be honest, the majority of us couldn’t open a sportsbook without PPH shops. You would need to develop a software to handle the back-end, plus hundreds of other tasks.
There’s only so much time in the day and outsourcing the majority of the daily tasks by using a PPH service not only makes sense, but it’s likely the only way you’ll be able to open a betting business.
PPH shops aren’t in competition with you. They have the software and workforce to keep the odds and platform functional as well as provide support and accept/grade wagers. You have players looking to wager on sports and you need the software, odds and support to run your business.
Pay per head services are looking to solely make a flat fee from the bookie owner. You pay a small weekly fee for each of your active players and the rest of the profit is yours to keep.
You handle all of the money however you want when you use a PPH service. They don’t handle the money at all, which means you never need to worry about losing your money. This is also why it’s important to join an established pay per head business that isn’t going to close shop.
Benefits of Joining a Pay Per Head Service
PPH shops allow the bookie to essentially automate his business. You will have a website where your players can log-in and place bets 24/7. Bets are graded automatically in the back-end. The odds for every market are updated 24/7 to ensure you’re not throwing out a stale line and much more.
• Software: PPH services will provide you access to the software to run your website. You don’t need any developing skills. Most services will set everything up free of charge.
• Betting Markets: You’ll be able to offer your players the ability to bet on sports around the world without having to worry about setting and updating the odds 24/7.
• Mobile Betting: Your players can access their betting accounts on a PC or mobile device, such as an iPhone, Android or Blackberry. Players expect mobile betting nowadays.
• Growing Your Bookie: You need to spend your time marketing to find new players and then nurture relationships with your player base, not to spend time fiddling with software code.
There are tons of benefits to utilizing a pay per head solution as a bookie owner and is basically a requirement to run a bookie because setting everything up on your own would cost a ton.
I’ve explained why pay per head services a win-win solution. Now the next step is finding a service that values your business and offers a product that can compete with all competitors.
Not all PPH solutions are the same and the cost shouldn’t be a deciding factor. In order to get the most out of a PPH service, you need to ensure you join a company that has a solid reputation.
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